How to use this calculator
Model Steam launch sales from your own wishlist conversion assumptions.
How the calculation works
- Enter wishlists and an example conversion assumption.
- Set average selling price, refund rate, and platform fee.
- Compare conservative, expected, and optimistic scenarios.
Formula
Developer revenue = wishlists x conversion rate x average price x (1 - refunds) x (1 - platform fee).
Example
20,000 wishlists at a 10% conversion assumption and $14.99 average selling price estimates 2,000 launch sales before refunds and fees.
Understanding your result
Use the output as a practical starting point, then review it before using it in an important workflow.
Assumptions and limitations
- Conversion defaults are examples, not universal benchmarks.
- Actual launch performance varies by audience, pricing, launch visibility, discounting, region, and timing.
Frequently asked questions
Does this require an account?
No. The core tool works without creating a Tool2Do account.
Is my input included in share links or analytics?
No. Tool2Do share actions use the tool page URL and safe metadata, not private values or uploaded files.