How to use this calculator
Estimate installs, payers, and payer revenue from a game UA budget.
How the calculation works
- Enter your game or platform assumptions.
- The calculator applies the displayed formula.
- Compare the result with related Tool2Do game tools.
Formula
Installs = budget / CPI. Estimated payers = installs x payer conversion.
Example
$10,000 UA budget at $2 CPI estimates 5,000 installs before campaign quality effects.
Understanding your result
Use the output as a practical starting point, then review it before using it in an important workflow.
Assumptions and limitations
- This is simplified planning math only.
- Use aggregated inputs. Do not paste private player or account data.
Frequently asked questions
Does this require an account?
No. The core tool works without creating a Tool2Do account.
Is my input included in share links or analytics?
No. Tool2Do share actions use the tool page URL and safe metadata, not private values or uploaded files.