How to use this calculator
Estimate user LTV, contribution, LTV:CAC, and break-even CPI for a game.
How the calculation works
- Enter your game or platform assumptions.
- The calculator applies the displayed formula.
- Compare the result with related Tool2Do game tools.
Formula
User LTV = ARPPU x payer conversion + modeled ad revenue per user.
Example
$25 ARPPU at 3% payer conversion plus $0.55 ad LTV gives about $1.30 user LTV.
Understanding your result
Use the output as a practical starting point, then review it before using it in an important workflow.
Assumptions and limitations
- This is simplified planning math only.
- Use aggregated inputs. Do not paste private player or account data.
Frequently asked questions
Does this require an account?
No. The core tool works without creating a Tool2Do account.
Is my input included in share links or analytics?
No. Tool2Do share actions use the tool page URL and safe metadata, not private values or uploaded files.