How to use this calculator
Build a transparent sponsorship quote from expected reach, CPM, production cost, and optional premiums.
How the calculation works
- Calculates base value from average views and desired CPM.
- Adds production cost.
- Adds optional usage-rights and exclusivity premiums as percentages of base value.
Formula
Quote = views / 1,000 x CPM + production cost + usage-rights premium + exclusivity premium.
Example
50,000 views at a 30 CPM creates 1,500 base value. With 500 production cost, 20% usage rights, and 10% exclusivity, the quote is 2,450.
Understanding your result
Use the quote as a transparent starting point. Audience fit, deliverables, usage rights, exclusivity, and sponsor budget can change a real quote.
Assumptions and limitations
- This is a transparent estimate, not an industry-standard or guaranteed rate.
- Adjust the CPM and premiums based on audience fit, deliverables, timing, and sponsor usage.
Frequently asked questions
Is this an industry standard rate?
No. It is a transparent quote estimate based on views, CPM, costs, and premiums.
When should premiums be higher?
Consider higher premiums for broad usage rights, category exclusivity, tight deadlines, or complex deliverables.