How to use this calculator
Calculate ARPDAU from daily active users and revenue sources.
How the calculation works
- Enter IAP, ad, and subscription revenue.
- Enter DAU.
- The tool calculates total and source-level ARPDAU.
Formula
ARPDAU = daily revenue / daily active users.
Example
$2,000 daily revenue and 25,000 DAU means $0.08 ARPDAU.
Understanding your result
Use the output as a practical starting point, then review it before using it in an important workflow.
Assumptions and limitations
- Use aggregated revenue only.
- ARPDAU is a snapshot, not a full LTV forecast.
Frequently asked questions
Does this require an account?
No. The core tool works without creating a Tool2Do account.
Is my input included in share links or analytics?
No. Tool2Do share actions use the tool page URL and safe metadata, not private values or uploaded files.